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General WordPress

Remove the Footer Credit

3 min read Updated Sep 2026 General WordPress

To remove the “Theme by Puro” link from the footer, turn off Footer Attribution Link in Ultra Premium or Puro Premium. Polestar needs a one line snippet, or Polestar Premium, which removes the link for you.

Remove the Credit in Ultra or the Puro Theme

  1. Go to AppearanceCustomizeTheme SettingsFooter.
  2. Clear the Footer Attribution Link checkbox. It is on by default.
  3. Click Publish.

The Footer Attribution Link setting in the Ultra Customizer footer section

Free Ultra and the free Puro theme show this setting with an Available in Premium button. The link stays until you upgrade. Until then, you can hide it with CSS. Add this at AppearanceCustomizeAdditional CSS:

.site-info > span:last-child {
	display: none;
}
CSS hides the link. The link stays in the page source. The Premium setting removes it from the page.

Remove the Credit in Polestar

Polestar Premium removes the link when you activate the plugin. It has no setting.

Free Polestar shows the link in the bottom bar. A filter removes it. Add this line to the functions.php file of a child theme. You can also run it with the Code Snippets plugin.

add_filter( 'polestar_footer_credits', '__return_empty_string' );

Change the Footer Text or Add a Link

The footer text is a Customizer setting in all three themes. It accepts basic HTML, so you can add a link.

  • Polestar: AppearanceCustomizeTheme SettingsFooter, Footer Text. The default is Copyright © {year} {sitename}. The tags are {sitename} and {year}.
  • Ultra: AppearanceCustomizeTheme SettingsFooter, Copyright Text. The default is {copyright} {year} {site-title}.
  • Puro theme: AppearanceCustomizeTheme SettingsFooter, Footer Copyright Text. The default is Copyright {year}. It accepts the same tags as Ultra.

A link needs the full address, including https://. A link without it points to a page on your own site.

© {year} <a href="https://example.com/">Northfield Studio</a>
The help text of the Polestar Footer Text field names {site-title}. That tag does not work in Polestar. Use {sitename}.

This works on any WordPress theme, including themes that are not from Puro.

  1. Check the theme settings first. Open Appearance > Customize and look for a footer or credit option. A setting removes the credit from the page. A CSS rule only hides it.
  2. In a block theme, open Appearance > Editor, select the credit block in the footer and delete it.
  3. To hide the credit with CSS, open your site and scroll to the credit. Right-click the element and choose Inspect. In Safari, turn on the Develop menu first and choose Inspect Element.
  4. Read the class of the credit or of the element around it. Common classes are site-info and credits.
  5. Add the rule at AppearanceCustomizeAdditional CSS in a classic theme. A block theme has no Customize screen. There, go to AppearanceEditor, click Styles, open the three-dot More menu and choose Additional CSS. Click Publish or Save. Use the class that you found:
.site-footer .site-info {
	display: none;
}

A rule such as footer a[href*="wordpress.org"] hides only a link to wordpress.org and leaves the text around it. Many themes put the copyright text in the same element as the credit. Check the footer after you save.

Some theme licenses and terms of use ask you to keep the credit. Read them before you remove it. CSS leaves the credit in the page source.
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